How a Virtual-First Dermatology Provider Cut Market Analysis Time by 75%

New case study reveals how Piction Health uses price transparency data to power multi-state expansion strategy

When you're expanding a healthcare practice across multiple states, every market entry decision carries significant financial risk. Different payer mixes, varying reimbursement rates, and limited visibility into competitor pricing can turn strategic planning into educated guesswork.

Piction Health, a Boston-based virtual-first dermatology clinic operating across Connecticut, New Hampshire, Massachusetts, and Florida, faced exactly this challenge. With an aggressive expansion timeline and a mission to ensure every person can access expert dermatology care, they needed pricing intelligence that traditional market research methods simply couldn't deliver.

The Results Speak for Themselves

By implementing Gigasheet's healthcare market intelligence platform, Piction Health achieved:

• 75% reduction in market analysis time
• 3+ state markets analyzed for expansion planning
• 100+ payer rate comparisons completed
• Real-time competitive benchmarking across major insurers

From Weeks of Research to Hours of Strategic Analysis

The federal Transparency in Coverage rule unlocked unprecedented access to negotiated rates between payers and providers. But accessing this data is one thing. Making it actionable is another challenge entirely.

Files containing hundreds of millions of rows. Inconsistent formatting across payers. Technical barriers that typically require SQL expertise or specialized consultants.

Piction Health needed a solution that could transform this raw data into strategic insights without creating new bottlenecks or dependencies.

What You'll Learn in the Full Case Study

Our complete case study explores how Piction Health leveraged Gigasheet to solve three critical challenges facing growth-stage healthcare organizations:

Financial Forecasting — How they built accurate models despite dramatic variations in reimbursement rates across payers and geographies

Geographic Expansion — The data-driven approach they used to evaluate new markets and prioritize expansion opportunities

Competitive Positioning — How access to competitor rates transformed payer negotiations from reactive to strategic

You'll also discover the specific workflows their team uses to analyze massive datasets without writing a single line of code, and why democratizing access to market intelligence across their organization accelerated decision-making.

Why This Matters Now

As transparency regulations evolve and more pricing data becomes public, healthcare organizations that build capabilities to analyze and act on this information will gain significant competitive advantages. Whether you're a provider planning expansion, a finance team building forecasts, or a strategic planning group evaluating market opportunities, systematic access to price transparency intelligence is becoming table stakes.

Download the complete Piction Health case study to see exactly how they transformed their market intelligence capabilities and get actionable insights you can apply to your own organization.

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