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Old and incomplete lead data can seriously hurt your conversion rate.
For example, suppose your sell an enterprise software. Your team reaches out to a lead, believing they're contacting the IT Manager of a potential client company. However, this individual has recently been promoted or moved to a different company. Your emails go unanswered, or worse, you reach someone who is not interested or lacks the authority to make purchasing decisions.
Similarly, there’s a lot that can go wrong.
To avoid this, you can use B2B data enrichment tools. These tools can help you maintain accurate and up-to-date information. Helping you make sure that your marketing and sales efforts are targeted and effective.
In this guide, I've shared the eight best B2B data enrichment tools along with what they’re best suited for.
Let’s get started.
8 B2B data enrichment tools for maximizing data accuracy
Here’s a detailed breakdown of my eight best picks for B2B data enrichment.
1. Gigasheet: best for creating and populating massive datasets with multiple data enrichment sources
G2 rating: 4.9 out of 5 stars
Pricing: Free plan, paid plans starting at $79/month ( Check pricing)
I’ve proactively used Gigasheet for creating and navigating massive databases. It’s a diverse spreadsheet platform packed with advanced capabilities to effortlessly organize data and quickly process large files—thanks to its big data infrastructure.
But what I like the most about Gigasheet is the ability to fetch and enrich data from different data providers like Apollo.io, Abstract, ChatGPT, Hunter.io, and many more.
Whether you want to collect emails for your next email outreach campaign or source targeted leads for your database, Gigasheet can bring this data to your fingertips in a few easy steps.
All you need to do to get started is create custom HTTP requests and run the enrichment process. For example, let’s consider you’re enriching your data with Apollo.io. Once you’ve created a custom URL, you can add details of the new columns you want to create after enrichment, like person name, email, title, company name, etc.
Gigasheet will take just a few minutes to populate your database with all the necessary details and give you a preview like this.
You can further edit this lead database by:
- Splitting columns to find the company name and domain
- Filtering leads in different industries or categories
- Grouping leads by company size or verticals
You can use this enrichment capability for several use cases beyond lead generation. Whether you want to validate emails, know the backend tech stack for websites, or anything else, Gigasheet can do the job in a few minutes. Try it for free.
What one of our customer says on G2:
“Gigasheet is a no-code big data transformation engine for the masses. It's unlike anything I have seen so far: it's not Airtable, Google Sheets, Rows, Clay, Noco-DB, or Baserow. No. You can integrate your CRM, Dropbox, AWS S3, Mixpanel, and hundreds of other established services. Manipulate, transform, and clean huge datasets in no time.”
2. Apollo.io: best for its extensive lead database of over 60 million companies and 260 million contacts and advanced filtering options
G2 rating: 4.8 out of 5 stars
Pricing: Free plan and paid plan starting at $49/month (Check pricing)
Apollo is one of the leading sales intelligence platforms for B2B organizations. You can find over 260M contacts on the platform from nearly 60 million companies and use it to enrich your lead database with updated information.
The tool allows you to search for specific individuals or companies, and you can see relevant details about each contact, like role, management level, peers, contacts, etc. You can also extensively filter your searches to find exactly what you want. Since Apollo easily integrates with any CRM, you can directly enrich your lead database on your chosen CRM platform.
“I've been using Apollo.io for several months now, and it has truly transformed the way our sales team operates. The platform's extensive database of business contacts and companies has been an invaluable resource for prospecting and lead generation.”
3. ZoomInfo: best for its extensive lead database and community-based human verification
G2 rating: 4.4 out of 5 stars
Pricing: Custom pricing
ZoomInfo is another popular data enrichment platform offering a wealth of B2B data for lead generation. . It’s well known for its database of over 14 million companies and 235 million professionals. The tool provides timely data aligned with your target ICP and enriches your database to prevent wasting efforts finding relevant leads.
ZoomInfo is also known for its high-quality and accurate data. Users highlight how ZoomInfo’s high standards of lead data have effectively increased sales efficiency and improved response rates. It’s a good choice for enterprise sales teams since you can enhance your sales infrastructure by leveraging other modules like conversation intelligence and sales engagement.
“SalesOS helps me search through, research, and filter thousands of contacts that match what I am looking for daily. It supplies a great amount of information regarding companies themselves, as well as the people who work for said companies. It has made my job so much easier by allowing me to find these people so much easier.”
4. 6Sense: best for understanding lead behavior and getting a rundown of people who visited your website.
G2 rating: 4.3 out of 5 stars
Pricing: Custom pricing
6Sense is a trusted sales intelligence software to find in-depth information about your prospects—both inbound and outbound. Their AI technology tracks how leads behave online, understands this behavior, and then figures out how likely it is that a lead wants to buy something. This helps you focus on the leads that are most likely to be high quality.
Also, instead of looking at anonymized data about website visitors, you can get a complete rundown of who visited your site, like their name, company name, location, size, and industry.
It’s perfect for account-based marketing since you can enrich your lead database with details about specific companies and make your outreach more targeted.
“Our original intent was to reduce our lead sourcing costs and improving our contact rates with prospective customers. We ultimately found out quite a bit regarding our internal process as it pertains to generating leads. Now we are armed with a more efficient front-end sales process that has truly helped us get more calls in and more direct contact to potential buyers.”
5. Lusha: best for integrating with LinkedIn Sales Navigator
G2 rating: 4.3 out of 5 stars
Pricing: Free plan, paid plans starting at $348 for 480 credits (Check pricing)
Lusha, a marketing intelligence platform, works as a browser extension to source real-time data. You can find updated information about any contact directly on any platform, like LinkedIn. Then, easily save this data in your CRM or anywhere else.
Extracting data from the browser has fast-tracked prospecting and maximized sales productivity for several Lusha users. You can also upload your contact lists in bulk and enrich this data with Lusha's Sales Navigator plugin.
“Lusha helps me find out the contact details of the decision-makers right from their LinkedIn profiles with its Chrome extension. I have been using Lusha for a long time, and they regularly update their database with accurate data. I have tried various tools to find the contact information, but Lusha is the best among them with better accuracy.”
6. Leadspace: best for AI-enhanced data enrichment and management
G2 rating: 4.3 out of 5 stars
Pricing: Custom pricing
Leadspace is a data enrichment and validation tool for B2B teams to manage lead data effortlessly. You can easily enrich your database to get detailed insights about any account and personalize your sales efforts.
The tool sources these data points from its original and third–party data sources. It's also equipped to rationalize your lead data into company and buyer-level insights, irrespective of how many data points you've stored in the database.
“Leadspace has improved both our lead flow and scoring. Lead enrichment, data completion, persona scoring, and lead-to-account matching have all substantially assisted our team.”
7. Cognism: best for phone-verified contact data specifically for Europe
G2 rating: 4.6 out of 5 stars
Pricing: Custom pricing
Cognism is another intuitive B2B data enrichment tool for generating high-quality leads. You can find contacts (with 98% accuracy) based on filtered searches and enrich each contact to get a more comprehensive view of the accounts you’re targeting. A unique feature is how the tool automatically checks and deletes duplicate leads to avoid errors.
Cognism also allows you to export these enriched lead leads in the CSV format. Once exported, you can easily upload them to Sales Navigator and speed up your outreach process.
“We use an intent-led strategy for our marketing and sales campaigns, and it is driven by having the contact data of our personas in the CRM. With Cognism, that process is simple and efficient, simply uploading company lists into Cognism and then pushing the contacts into my HubSpot CRM.”
8. Dealfront - best for generating leads from your website traffic and getting deep insights into your target account
G2 rating: 4.3 out of 5 stars
Pricing: Starting at €139/month (Check pricing)
Dealfront is a lead generation platform known for its advanced data enrichment capabilities. Its data cleansing software generates a quality report after assessing the accuracy of your lead data. This report identifies errors, outdated details, and reachability checks for emails and websites.
Besides identifying these errors, the tool can also fill in the missing details with 20 enhanced attributes. You can automatically sync this updated data with your CRM and email marketing platforms.
A standout feature is Leadfeeder that identifies anonymous companies visiting your website and automatically sending them to your CRM for your sales teams to convert.
“With all the setting and filter options, it is possible to find exactly the target groups which are relevant for your own business. This is really saving a lot of time during daily business. The provided information allows you to make targeted contact with your future clients – great help!”
Maximize your lead-gen success with data enrichment tools!
That’s a wrap on my best picks for B2B data enrichment tools. Having tried all of these tools, I can tell you that each one serves a different use case.
Tools like Cognism and ZoomInfo are perfect for sales-led companies with an elaborate sales setup while other platforms like Lusha and Apollo work well to enrich data for small teams and even freelancers.
Other than the fact that I work with the company and I love the tool, I’d pick Gigasheet if I were looking for a budget-friendly solution with powerful data enrichment capabilities. It gives you the ability to effortlessly maintain a large lead database and collaborate with your entire team.
The ease of a spreadsheet with the power of a database, at cloud scale.
