Executing an SEO campaign is more than just figuring out keywords and seasoning your blogs with some backlinks.
Truth be told, it involves bonafide detective work.
You need to solve the mystery of what your target audiences are searching for and what else might interest them. Fortunately, Google’s “People Also Ask” section has several clues to offer in the form of questions related to your target keywords.
Here’s the easiest way to identify questions and optimize your blog subheads and FAQs. Let us integrate SerpApi with Gigasheet's no-code data enrichment API feature to reveal untapped SEO secrets.
If you find an API and get access to its API key, you can run it with Gigasheet.
Anyone can use Gigasheet to execute enrichment APIs. All you need to do is upload your data, copy and paste the API request from the API provider, customize the request, and run the data enrichment. It's that easy. You can learn more about this feature here, or keep reading to know how we used it with SerpApi.
SerpApi lets you scrape and extract results from Google and other search engines with a fast and easy API integration feature.
Here, we are using the Google Organic Results API. For each organic result on the Google SERP, SerpApi can scrape and extract the related questions that come under the ‘People Also Ask’ snippet.
Provider Website: https://serpapi.com/
Provider Enrichment Docs: https://serpapi.com/organic-results
Registration Required: Yes
For this example, we’ve generated a list of keywords related to Gigasheet using Google Keyword Planner. If you’re running an SEO campaign, use the list of keywords you’re targeting.
(Pro SEO tip: If you want to do this experiment with a competitor’s website, you can use Google Keyword Planner to get a list of their keywords. Select ‘Start with a website’ and you’re done!)
Click on Functions and go to Enrichments. Select Custom Enrichment (cURL)
Time to unleash Gigasheet’s no-code API integration powers. Paste the cURL in the text box and click ‘Next.’
You’ll see the ‘Add Sheet Values’ dialog box. Now, you need to modify this base URL as follows:
Click on ‘Test’.
Now, you can add sheet values, i.e., all the information you need from your GET query in one neat spreadsheet. You can just hit ‘Select All’ because you can always delete/hide unwanted columns later.
Since we want to focus only on the questions under the 'People Also Ask' section, we are selecting the columns containing /question.
When your custom enrichment is complete, you will see this message:
Here are the results. Now you have a set of relevant questions you can use to write your website’s FAQ section or include in your blogs’ subheads.
SerpApi lists down the most relevant questions related to each column entry. For example, for the keyword ‘convert Excel to Google sheet,’ you have the following FAQ ideas:
Now, you can:
Now you have a unique weapon in your SEO arsenal - a large CSV file complete with keywords and questions. View it anytime, share it with your team, and make the most of this data with Gigasheet.
Gigasheet is a 100% no-code business data analytics workbench. Without writing a single line of code, you can work with large datasets, merge CSV files, filter and group rows, and clean and enrich your data.