Black Friday Data Analysis
Is your Black Friday wishlist ready?
Black Friday is a shopper’s delight. It is a day full of special shopping deals and big discounts and is considered the beginning of the holiday shopping season. On the flipside, businesses look at this day as an opportunity to win new customers, boost sales, and increase profits. The name ‘Black Friday’ is a reference to the black ink which was used to record profits!(Unfortunately it's often the time of year when e-commerce fraud also peaks.)
To make the most of the Black Friday sale, business owners can look at past data. That way, they can decide which products to offer at high discounts, which demographics to market to, and more.
In this blog post, we will use Gigasheet for exploring a Black Friday dataset, and answer some questions. Let's get started!
About the Dataset
We are using the dataset ‘BlackFriday.csv’ from Kaggle.
This CSV file contains 550,000 records about Black Friday purchases in a retail store. The dataset has the following attributes:
● User_ID : A unique value identifying each buyer
● Product_ID: A unique value identifying each product
● Gender : The gender of the buyer (M or F)
● Age: The buyer's age
● Occupation: The buyer's occupation, specified as a numeric value
● City_Category: The city category in which the purchase was made
● Stay_In_Current_City_Years: The number of years that a buyer has lived in their city
● Marital_Status: The marital status of the buyer. 0 denotes single, 1 denotes married.
● Product_Category_1: The main category of the product, specified as a number.
● Product_Category_2: The first subcategory of the product
● Product_Category_3: The second subcategory of the product
● Purchase: The amount spent by a user for a purchase, in dollars
Data Exploration With Gigasheet
Gigasheet is the perfect tool to make sense of massive datasets like these. It is a free, no-code data exploration tool that can open large CSV files with ease. Gigasheet is more than an online CSV viewer, it's really a spreadsheet backed by a big data analytics platform.
So, if you aren’t a coder, don’t worry. You can still enjoy exploring data, with just a few clicks.
First, create a free Gigasheet account.
Next, click on 'New'.
Then, navigate to your file location on your device, or a cloud drive.
That's it. Gigasheet will open your dataset for you, no matter the size.
Let us now explore the dataset and try to answer some burning questions about Black Friday.
A. Who Spends More: Men or Women?
Hold your guesses. Let use see what the dataset has to say. We will use Gigasheet’s Group feature to answer this question.
Here, we are grouping the dataset by gender. Next, we are using the ‘Sum’ aggregate function on the column ‘Purchases’ to calculate the total amount spent by each of these groups.