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  • Ankit Vora

Shopify Store Analysis: How To Analyze Shopify Data Exports

According to Shopify's 2023 Commerce Trend report, the pandemic led to a 77% year-over-year increase in online shopping within just a few months, effectively pushing the progress and acceptance of eCommerce forward by half a decade


No matter what you want to purchase, you can order it online and get it delivered to your doorsteps.


With an ever-increasing number of customers purchasing online and more than two million Shopify stores in existence, we’re seeing a significant shift in consumer behavior.


What has changed?


They have more options now than ever before.


Gone are the days when you could acquire new customers and retain already-existing ones by running ads, rolling out email newsletters, and promoting your products on social media.


Being strategic is the need of the hour.


And if you genuinely want to build strategic marketing campaigns, diving deep into your customer data is a must.


And that's what Gigasheet does best.


Analyze Shopify Data to Increase Your Sales & Margin


By analyzing Shopify data export, you’ll be opening up a world full of possibilities.


For example, you can use this data to understand how many customers have not purchased from you in the last 30 days or maybe 60 days.


Once you have the list, you can roll out a promotional email to offer them a coupon or discount and retain these customers.


But that’s not all.


You can study this data to:

  • Predict trends: learn what kind of products people are purchasing or purchasing behavior, like seasonality or product popularity by region

  • Build strategic marketing campaigns to increase your sales and retention

  • Manage sprawling inventory, product pages and even optimize your drop-ship supply chain

  • And so much more!

There are ‘n’ number of ways you can use Gigasheet to analyze your Shopify store’s data.


The more strategic you are and the more you try, test, measure, and optimize your strategies, the better will be the results you achieve. (For example, you can also use Gigasheet to analyze Shopify fraud.)


But how do you analyze and filter all of it?


Shopify Store Data Analysis

How to Analyze & Filter Shopify Customer Data


The answer is – it depends. There are two major ways to analyze and measure Shopify store customer data:

  • You can use an eCommerce customer data platform like Insider, or Klaviyo to unify all your eCommerce customer data in one place to analyze and filter it to understand your audience and deliver personalized experiences.

  • Or if you prefer the good old-fashioned way (spreadsheets) – you can either use Microsoft Excel, Google Sheets, or an advanced spreadsheet analysis + filtering tool like Gigasheet.

The Problems Associated with Using an eCommerce Customer Data Platform


We’re not saying that you shouldn't use a Customer Data Platform.


These platforms are good.


But they're not for everybody. Some problems associated with using eCommerce CDP platforms are:

  • CDPs have a steep learning curve.

  • These platforms are good for processing large chunks of data – but if you’re not generating data at scale, then using a CDP doesn’t make sense. Customer Data Platforms are costly, and even if you subscribe to their free version – you’ll find yourself restricted.

  • Some people like the good old way of analyzing and filtering data, i.e., spreadsheets over using CDPs.

You Can Use Microsoft Excel or Google Sheets, BUT...


If you like analyzing data using spreadsheets, Microsoft Excel or Google Sheets are great platforms.


BUT! They have their limitations.